The exhibition, called Erratum, will see Paradise Row transformed into a boutique selling objects produced by manufacturers around the world, under instruction from Jeremy Hutchison to insert errors into the designs.
“True luxury has no function,” says the artist. “It is not something to be used or understood. It is a feeling: beyond sense, beyond logic, beyond utility.”
Among the items for sale is a pair of aviator sunglasses that wouldn’t fit over a nose and a wooden comb with no teeth, as well as a cheese grater with no holes and a stiletto shoe with two heels.
The artist worked with factories in China, India, Turkey and Pakistan, and asked workers to insert an error into the items they produced.
Also for sale at the gallery will be a pipe that can’t be filled, a bent golf club and a skateboard with its wheels attached the wrong way.
Each product will be numbered and authenticated with a stamp of its provenance, detailing the names of the factory and workers who made it and its year of production.
E R R A T U M® is a new collection of dysfunctional luxuries conceived by London-based artist Jeremy Hutchison. Each object has been made with an error that removes its original function.
“True luxury has no function. It is not something to be used or understood. It is a feeling: beyond sense, beyond logic, beyond utility. It is an ethic of perfect dysfunctionality .” says Hutchison.
Selecting factories across China, India, Turkey and Pakistan, Hutchison invited workers to insert an error in the items they typically produced. Each object is therefore the product of an individual worker’s design.
E R R A T U M® will launch on December 5th 2012 at a pop-up boutique at Paradise Row, on 74a Newman Street, London, W1.
Each limited edition product will be numbered, sealed and authenticated with the provenance (factory name, worker, year of production).
The collection will also be available to purchase via the E R R A T U M® e-commerce store at www.erratum.co. ￼E R R A T U M® is co-produced by Paradise Row.